Seeds are the foundation of human and animal life on earth—the foods we eat, the fibers we wear, and most of the products we use in our daily lives are created from a seed. As the delivery mechanism for new plant technologies and varieties, seed is also the crux of agriculture.

"First-the Seed," expresses the basic premise that underlies the seed industry:There is no substitute for quality seed—a fact of life dating back to the early settlers who knew it as the difference between survival and disaster. Quality seed is essential for growing quality crops.